Collins Lagat

Conducting comprehensive market research to define optimal brand and product positioning, identifying ideal customer profiles for targeted inbound and outbound marketing efforts.

Developing and implementing advanced acquisition strategies, significantly optimizing the entire customer onboarding process to reduce friction and improve conversion rates.

Driving activation and retention initiatives, aiming to reduce time-to-activate and increase average revenue per user through data-driven campaigns.

Rolling out strategic initiatives to maintain churn rates within manageable industry benchmarks, ensuring sustainable customer lifetime value.

Coordinating marketing budgeting, supplier engagement, event planning, and system setups to enhance operational efficiency and resource allocation.

Spearheaded the digital strategy for Monnify, encompassing social media, SEO, influencer engagement, and ad campaigns, contributing to significant user base expansion.

Drove content performance and visibility initiatives, leading to improved Google rankings and a measurable increase in self-signups month-over-month.

Managed end-to-end marketing funnels, from strategy development to campaign execution, ensuring alignment with product goals and market trends.

Drove regional brand strategy development and execution, aligning marketing efforts with aggressive business expansion goals across East Africa.

Executed comprehensive 360° marketing campaigns, integrating digital, Out-of-Home (OOH), and event strategies to maximize market reach and engagement.

Developed executive communications assets, including speeches, press releases, and thought leadership content, enhancing corporate reputation and industry influence.

Strengthened Flutterwave's regional brand presence by curating and participating in high-profile tech and business events, fostering key partnerships and visibility.

Led the overarching digital growth strategy for the e-commerce platform, integrating performance marketing, influencer campaigns, and email/SMS communications to expand market share.

Optimized user journey and campaign ROI through meticulous end-to-end funnel tracking, significantly improving conversion rates and marketing efficiency.

Managed substantial campaign budgets and oversaw cross-functional execution with customer service teams, ensuring seamless campaign delivery and customer satisfaction.

Developed and executed a robust digital strategy that significantly improved customer acquisition and retention rates for Mawingu Networks.

Led impactful on-ground marketing activations and strategic media buying initiatives across key regions, expanding market penetration and brand visibility.

Forged critical media and brand partnerships, successfully supporting growth efforts in underserved regions and enhancing community engagement.

Crafted and implemented tailored digital strategies for key agency clients across diverse sectors including retail, fintech, and automotive industries, achieving client objectives.

Managed comprehensive media planning and buying, optimizing ad spend to maximize reach and impact for various client campaigns.

Conducted in-depth digital analytics, social listening, and competitor analysis to provide actionable insights and inform strategic campaign adjustments.

Oversaw end-to-end campaign conceptualization, management, and tracking, ensuring successful execution and measurable outcomes for client initiatives.